How to Create a Newsletter Layout With Multiple Sections


A nameplate, body text, and headlines are required in all newsletter layouts. Many of the parts of a newsletter layout listed here are commonly used by newsletters to attract readers and communicate information. Following the establishment of a layout, each issue of the newsletter contains

If you are a designer or newsletter editor and want to add or remove some elements after the newsletter has been launched, it is best to make one change at a time rather than completely overhauling the layout every few issues. Knowing the parts of a newspaper can help you decide which changes will benefit your readers.

The nameplate is the banner on the front of a newsletter that identifies the publication. The nameplate typically includes the newsletter's name, possibly graphics or a logo, as well as a subtitle, motto, and publication information such as volume number and issue or date.

The newsletter's design is the majority of the text, excluding headlines and decorative text elements. The newsletter content is made up of articles.

The Table of Contents
The table of contents, which is usually found on the front page, briefly lists articles and special sections of the newsletter as well as the page number for those items.

The masthead is the section of a newsletter layout that lists the publisher's name and other pertinent information. It is typically found on the second page but could be on any page. It may contain the names of employees, contributors, subscription information, addresses, a logo, and contact information.

Titles and Headings
Headings and titles establish a hierarchy that directs the reader to the newsletter content.


The main headline identifying each article in a newsletter is the most prominent text element after the nameplate.

The kicker is a short phrase set in small type above the headline that is frequently seen in newsletter design. To identify a regular column, the kicker can serve as an introduction or section heading.

The newsletter deck is one or more lines of text that appear between the headline and the article's body. The deck elaborates or expands on the accompanying text's headline and topic.


Subheads, which appear within the body of articles, divide the article into smaller sections.
Head of State.

A running headline, also known as a header, is repeating text that appears on every page. The title of the publication is frequently displayed at the top of each page. The running head is sometimes combined with the page number. Heads of Continuation Small headlines at the top of an article that has been carried over from a previous page.
Page Counts
Page numbers can be found at the top, bottom, or sides of a page. In most newsletters, page one is not numbered.

The byline is a short phrase or paragraph that indicates the author's name in a newsletter article. The byline is usually placed between the headline and the beginning of the article, preceded by the word "By," but it can also appear at the end. Individual articles do not include bylines if the entire newsletter is written by a single person.

Lines of Continuation
When an article spans two or more pages, a newsletter editor will use continuation lines to guide readers to the rest of the article.


Jumplines, also known as continuation lines, are typically found at the end of a column, as in "continued on page 45." Jumplines at the top of a column indicate where the article continues, as shown below.

Heads of Continuation

When articles jump from one page to the next, continuation heads identify the article's continued portion. The continuation headlines, along with the jumplines, provide continuity and indicate where the reader should resume reading.
Signs of the End

An end sign is a dingbat or printer's ornament used to indicate the end of a story in a newsletter. It informs readers that they have reached the conclusion of the article.

Quotes on Demand
A pull quote is a small selection of text "pulled out and quoted" in a larger typeface that is used to draw attention, especially in long articles.

Illustrations and photographs
Photographs, drawings, charts, graphs, and clip art may be included in a newsletter layout.


The most common type of photograph used in newsletter design is the headshot, which is a head-and-shoulders shot of a person looking directly into the camera.

A caption is a phrase, sentence, or paragraph that describes the contents of an illustration like a photograph or chart. The caption is typically placed above, below, or to the side of the image, it describes.
Photographer Credits The photo credit, like the byline for an article, identifies the photographer or source of the image. It could appear alongside the photo or elsewhere on the page, such as at the end of an article.

Panel for Mailing
A mailing panel is required for self-mailers (no envelopes). This is the section of the newsletter design that includes the return address, the recipient's mailing address, and postage. The mailing panel is typically placed on one-half or one-third of the back page, facing out when folded.



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