The retail war of beauty products has begun

  

The retail war of beauty products has begun - believe me, it looks great. In the past 20 years, shopping has undergone great changes, from shopping mainly in stores or through catalogs to a more digital form. Whether to provide online shopping, physical store shopping or both is a problem

The retail war of beauty products has begun - believe me, it looks great. In the past 20 years, shopping has undergone great changes, from shopping mainly in stores or through catalogs to a more digital form. Whether to provide online shopping, physical store shopping or both is a problem that every brand must solve in order to move forward. We have worked with many brands to try to determine the best strategy to obtain results in stores and online, including the most effective way to use social media to create a successful product or service launch for those seeking online expansion.

Consumers are more connected with digital products than ever before, and major brands have noticed this. Many companies that achieved little in the digital field 10 years ago are now leading the digital shopping revolution. With the changing expectations of customers, shoppers began to pay attention to the fastest and simplest way to obtain beauty products. So the question is, which of these methods is the best for consumers, and why should brands consider them as their own strategy?

In store

Stop at the beauty counter first! For a long time, the beauty counter has been the main shopping place of any department store or retail place, which is why it is often found close to the front of the store and provides eye-catching display. In the past 100 years, the beauty industry has developed exponentially. As it continues to grow, brands must be ready to grow at the same time. Technology has even left its mark in the beauty industry, including intelligent hair brushes, digital foundation make-up color matching departments and new technology beauty application tools. Customers who choose to shop in beauty shops can be directly linked to products and brands - usually testing and obtaining expert advice, or viewing color contrast.

Advantages of

Shopping in a store is always an experience - it's not necessarily a large experience, but it does connect shoppers with brands at a different level from online stores.

Shopping has a very social side - some people use shopping as an experience to connect with family and friends, or just as an excuse to leave home for a few hours.

Get products instantly - the perfect shopper who needs a product in time.

Testing - in store customers can test products; Many people do not want to try a product in the store, nor do they want to have a concept of its appearance.

Expert - in store shopping provides sales experts who cooperate with the brand, specializing in the product knowledge of specific beauty products.

Additional training - beauty shops can provide additional services, such as makeup training, makeup, hairdressing services, etc. Topshop, MAC and benefit also offer courses in professional areas.

shortcoming

Lack of comment - an important aspect of online is to get a wide range of opinions from consumers who have purchased products.

Feel judged - some women find the beauty section of department stores confusing, most people are reluctant to ask personal questions, and feel embarrassed about their lack of understanding of the products. Research shows that older women choose online shopping because they think employees may judge them.

The biggest attraction for stores is to test products that are difficult to buy online. In many cases, once customers determine that they like a product, they will turn to online shopping.

Door opening and closing - customers can only shop during business hours and can't buy goods after closing.

Overspending - it's common for people to buy something and then leave with a lot of things they don't intend to buy.

Enterprises need to master analytical technology to ensure that they are expanding the potential of physical stores.

\

tomlee01

28 Blog posts



Comments
Translate