MLB to add jersey advertising for first time in league history as part of new CBA


MLB to add jersey advertising for first time in league history as part of new CBA

Baseball is officially back, as MLB and the MLBPA ended their 99-day lockout Thursday by agreeing to a new collective bargaining agreement. Once play resumes, fans will notice something different about their teams' jerseys: advertisements. To get more news about nfljerseywholesale, you can visit official website.

For the first time in MLB history, the league's player uniforms will reportedly feature advertising. Advertisements will appear via patches on jerseys and decals on batting helmets.

Jersey advertisements – which have long been seen in Europe, Asia and Latin America – have become nearly ubiquitous among major U.S. professional sports leagues. MLS introduced them in 2007 and the NBA followed suit in 2017. They already appear on NHL helmets, and last August, NHL owners agreed to add them to uniforms in their league in the 2022-23 season. NASCAR has long featured advertising on its drivers' cars and racing suits. The NBA is the most recent league to add jersey advertising, and the move has already paid off handsomely. According to Boardroom, the jersey patch program produced a combined value of $225 million for the 2021-22 season, over double the league's original estimates.

"We've seen tremendous growth from this asset [in terms of both] revenue and the caliber of brands, both domestic and global, that are partnering with our teams," NBA president of team marketing and business operations Amy Brooks said last December.

Along with jersey advertising, MLB will introduce the following as part of its new CBA: a 12-team postseason; designated hitters in the National League; a draft lottery for the first six picks; draft-pick inducements; limits to the numbers of times players can be optioned to the minor leagues; and a 45-day window for MLB to implement rules changes. The 2022-23 MLB season is slated to begin April 7, seven days later than originally planned. Free agency began Thursday night while spring training will open Sunday, March 13.

The MLB lockout is over and 2022 Opening Day is less than two weeks away. Baseball's unusual winter saw the offseason split into two sections, with plenty of hot stove action in late-November and mid-March. The new season brings new-look rosters, and a few of them won't feature familiar names in 2022.

Ryan Zimmerman, the Washington Nationals' first ever draft pick back, recently announced his retirement from baseball. Kyle Seager hung up the cleats after 14 professional seasons, all within the Mariners organization. Before the lockout, fans waved goodbye to Buster Posey. Free agency saw Freddie Freeman leave the Braves months after delivering a World Series title.

These are fan favorite, face-of-the-franchise-type players -- many of whom spent more than a decade rocking the same threads.



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