Moncler's revenue has shot up in recent years, in part due to the buzz generated by the Genius collaborations, which also brought curious customers into the outerwear brand's stores.

Look at Moncler Sale Virgil Abloh's first runway show for Louis Vuitton, which boasted Broadway - level production values and a front row any awards show producer would kill for.

Shod in '70s - style sneakers, the collection descended to sea - level - Life's a Beach-bright florals, abstracted leis of nylon blossom - through a brand - essential basecamp of mid - weight down jackets with nehru collars in pungently powerful colorways.

No brand achieves the balance of utility and fashion quite like Moncler. Drawing inspiration from couture designs, their structured down jackets with the finest of trimmings often (and understandably) get pigeonholed into the category of a high fashion therefore "Dry Clean Only" garment.

But a Moncler acquisition would have its challenges, too. Hosted by singer Alicia Keys, the show was broadcasted through five cities - New York, Milan, Tokyo, Seoul and Shanghai - presenting a digital experience that guided viewers through each city in a multimedia concept.

I love being outside in winter. I love skiing. We created an environment for the faces of the campaign to be comfortable in, and to express themselves in an affectionate way. I was really excited to work with Robin Wright..

The first down jackets were created to protect workers from the cold in a small Alpine factory in Monestier - de - Saint - Clermont, and that fundamental purpose has remained intact ever since.