Coattail ambushing is all about advertising a brand and products by sponsoring an individual or related event without obtaining an official sponsorship of the main even or larger event. It happened in the 1996 Olympic Atlanta, Michael Johnson posed by wearing his gold medal and his gold Nike shoe that attracted many people’s attention. Reebok was the official sponsor of the Atlanta Olympic.
Property or trademark Infringement
Property or trademark infringement is all about a brand or local business using the same logos, symbols, tagline words, or phrases referring to a competitor to confuse the consumer or to dilute the marketing space. In the London Olympics organizer and sponsor hired hundreds of officers to watch and observe other brands and local businesses. Local Business or brands could be fined for using words like gold, bronze or summer in their advertisement and campaign.
Read More: Guerrilla Marketing Series: Ambush Marketing Tactics And Examples
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