7 Ways to Maximize SEO and social media
It would be rare in today’s time to see a business entity or professionals without a substantial presence on social media sites. To make the best reach of your business, your social media game and website performance must remain top-notch.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of enhancing the "quality and quantity" of website traffic to a website from search engines. It assumes utmost importance in digital marketing strategies as one can maximize social media engagement through efficient SEO. Here, this blog discusses seven ways to maximize SEO and social media.
7 Ways to Maximize Search Engine Optimization and Social Media
social Media Channels
Through social media channels, one can stay on top of the game by not just reaching the right audience but also making the lifespan of a website or a resource on the site last longer. Even though sharing the link on Facebook or LinkedIn, or the likes, comments, etc., may not have had a direct correlation with the ranking of the websites during the search results, it still creates brand value. It adds to the memory of potential customers about the very presence of that brand for a particular job. What maximises your social media strategy is how frequently and at what time you post to drive higher engagement.
It is of utmost importance to maximise SEO; the content must be designed and executed accordingly. Link-worthy content in the forms of blogs, articles, micro-articles, etc., has to become a part of your website content, having a lot of useful keywords that are relevant to your brand and are based on competitor research tools. High-quality content with a proper channelized flow can gain higher engagement from the audience and gather opinions from them. Content can be expanded in other formats, too, like images, videos, etc., which helps increase the website's SEO ranking.
Keyword research is done by businesses to get an entire idea about their customers, the search phrases they might use and have been using, understand their interests, and much more to get their website higher in the search results. This allows customers to click on their website first, and businesses get an organic search result too. Imagine shooting an arrow in every possible direction and complaining about not getting the appropriate outcome. This is what happens in the event that a business or organisation does not use the methodology of keyword research in its digital marketing strategy.
Creating valuable backlinks
Backlinks are the URLs that are added as a part of the content on a website and can drive visitors to another website that might not be yours. Does it sound strange? Of course, who wants to push their traffic to some other website? But, this same move is going to make your resources more valuable in the arena of digital marketing. As the search bots crawling through different pages see references to your page and vice versa, it makes your page more resourceful and helps them rank higher in search results.
Site loading time
Everyone in today’s world is in haste, and you might not want to lose a potential customer just because your website does not show up quickly after being clicked. Visitors may not want to stick around the website for long in this case, resulting in a higher bounce rate. Site speed is directly proportional to conversion rates for the services and product offerings. Also, the crawlers or search bots may miss out on indexing your pages if the speed is too low and they cannot visit them in a stipulated time frame.
Understanding tools for engagement
Social media algorithms keep changing every now and then. But the most important thing here is to understand the tools that work best for your page and what has generated engagement for you. However, a few common sets of tools have been generating a lot of engagement, like the Reels for Instagram and Facebook and the Shorts for YouTube. With short video content, people find it amazing to use these features to engage with businesses and understand various offers too. Reels are a huge hit among millennials too.
To ensure the audience can search and navigate your page on any device, it is necessary to make them platform independent. The mobile versions should be more experiential, and the site should take less time to load. Today, most people search for information using a mobile phone as it comes in handy, and you must run your site via Google test for mobile friendliness. Try to enhance the overall experience for the user, which might help them stay on your site longer.
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